In FMCG, every new launch comes with excitement—and challenge. This time, our team converted that challenge into a record-breaking milestone with the launch of Biscoff Biscuits in our market.

From Day 1, we moved with a clear strategy, sharp planning, and unstoppable energy. Strong primary stock holding, an aggressive placement drive, and powerful merchandising execution helped us create instant visibility and build the right momentum across the market.

The journey wasn’t easy. Every day, I personally monitored PC & key outlets—tracking repeat orders, merchandising quality, market opportunities, and leading from the front amid tight timelines, supply pressure, and high expectations. What kept us moving forward was teamwork, positive energy, and strong belief.

Proud to share our achievement:76% Distribution of Biscoff — the highest ever in East Zone for a new launch!

And the momentum continues…By 21st, we are on track to complete 100% of the target (TGT) with full market coverage and flawless execution.

Key drivers behind this success:• Robust distribution planning• Strong team synchronization & daily market rhythm• Effective primary planning & stock holding• Relentless placement drive• High-impact merchandising across all BTL touchpoints• Positive energy and winning vibes across the market

This is more than just numbers.It’s a story of focus, ownership, and execution excellence—proof that the right strategy and a united team can turn a new launch into a winning market moment.

Let’s keep this momentum going and create many more success stories ahead.

Together, we achieve. Together, we rise.